Comments on: A step in the right direction? http://www.arizona-coffee.com/2008/a-step-in-the-right-direction Great coffee comes in small doses Fri, 10 Oct 2008 19:56:30 +0000 http://wordpress.org/?v=2.0 by: isaacw http://www.arizona-coffee.com/2008/a-step-in-the-right-direction#comment-44523 Fri, 29 Feb 2008 18:30:04 +0000 http://www.arizona-coffee.com/2008/a-step-in-the-right-direction#comment-44523 The day Starbucks returns to the LaMarzocco and removes the drive-thru is the day I'll believe in Sbux again. The day Starbucks returns to the LaMarzocco and removes the drive-thru is the day I’ll believe in Sbux again.

]]> by: Chris Tingom http://www.arizona-coffee.com/2008/a-step-in-the-right-direction#comment-44287 Wed, 20 Feb 2008 05:07:29 +0000 http://www.arizona-coffee.com/2008/a-step-in-the-right-direction#comment-44287 http://www.marketwire.com/mw/release.do?id=822299 http://www.marketwire.com/mw/release.do?id=822299

]]> by: Ron Cortez http://www.arizona-coffee.com/2008/a-step-in-the-right-direction#comment-44151 Fri, 15 Feb 2008 04:54:04 +0000 http://www.arizona-coffee.com/2008/a-step-in-the-right-direction#comment-44151 "Starbucks is not in the coffee business, we are in the fashion business," statement made by a Starbucks spokeman. By advertising any training to the public will make them perceive their drinks as improved. They are not interested in promoting perfect espresso shots, they are promoting very sweet milk and sugar "cool" looking drinks. Most of this drinks are (if we sample them blindly) more like melted ice cream than coffee drinks. As long as they continue to dominate the promotion of their products they will continue to thrive. I will recommend the independent coffee house to mimic the big ones and promote themselves. After all they should at least have better drinks. “Starbucks is not in the coffee business, we are in the fashion business,” statement made by a Starbucks spokeman. By advertising any training to the public will make them perceive their drinks as improved. They are not interested in promoting perfect espresso shots, they are promoting very sweet milk and sugar “cool” looking drinks. Most of this drinks are (if we sample them blindly) more like melted ice cream than coffee drinks. As long as they continue to dominate the promotion of their products they will continue to thrive. I will recommend the independent coffee house to mimic the big ones and promote themselves. After all they should at least have better drinks.

]]> by: Michael T http://www.arizona-coffee.com/2008/a-step-in-the-right-direction#comment-44146 Fri, 15 Feb 2008 00:56:23 +0000 http://www.arizona-coffee.com/2008/a-step-in-the-right-direction#comment-44146 I'd like to make a few predictions: 1) The retraining will involve showing staff how to occasionally adjust the grind size on the superautos. 2) Other likely emphases will be starting with clean milk pitchers, and making decent (not sudsy) foam. 3) Starbucks customers won't notice the difference, even if the retraining does stick into the next, oh, week. I’d like to make a few predictions:

1) The retraining will involve showing staff how to occasionally adjust the grind size on the superautos.

2) Other likely emphases will be starting with clean milk pitchers, and making decent (not sudsy) foam.

3) Starbucks customers won’t notice the difference, even if the retraining does stick into the next, oh, week.

]]> by: Ryan http://www.arizona-coffee.com/2008/a-step-in-the-right-direction#comment-44140 Thu, 14 Feb 2008 22:55:55 +0000 http://www.arizona-coffee.com/2008/a-step-in-the-right-direction#comment-44140 The barista's aren't the problem it's the espresso shot. No barista can make a good hot espresso drink with a bad espresso shot. No barista can can make a good espresso shot with a super-automated espresso machine. Go back to basics with an Espresso machine that with the right training can produce the perfect shot and guess what, you'll have a good hot espresso drink. The barista’s aren’t the problem it’s the espresso shot. No barista can make a good hot espresso drink with a bad espresso shot. No barista can can make a good espresso shot with a super-automated espresso machine. Go back to basics with an Espresso machine that with the right training can produce the perfect shot and guess what, you’ll have a good hot espresso drink.

]]> by: Bill and Ginger Sandweg http://www.arizona-coffee.com/2008/a-step-in-the-right-direction#comment-44112 Thu, 14 Feb 2008 05:08:32 +0000 http://www.arizona-coffee.com/2008/a-step-in-the-right-direction#comment-44112 Hey Howard, I'm sorry, but I can't make it that day. Maybe you could close the store a different time, or you could Youtube the brainwashing (er...training) video, and I can see it later. Well I'm sure that lots of people won't attend, what with family commitments and all... Anyway, I'm sure that these three hours will really be the thing that gets Starbucks back on track. My partners are totally excited about spending an extra couple hours together, even though they were here at 5am Tuesday. They are team players. Speaking of team players, Chris and Sasha came up with a great new use for using our Bean Stock Grants as java sleeves. It cuts our costs and its good for the environment. I gave them an extra twenty shares out of my own private stash of $29.65. Thanks for your leadership and understanding. Love, Bill Store Manager Emeritus Marina del Rey Store #616 Hey Howard,

I’m sorry, but I can’t make it that day. Maybe you could close the store a different time, or you could Youtube the brainwashing (er…training) video, and I can see it later. Well I’m sure that lots of people won’t attend, what with family commitments and all…

Anyway, I’m sure that these three hours will really be the thing that gets Starbucks back on track. My partners are totally excited about spending an extra couple hours together, even though they were here at 5am Tuesday. They are team players.

Speaking of team players, Chris and Sasha came up with a great new use for using our Bean Stock Grants as java sleeves. It cuts our costs and its good for the environment. I gave them an extra twenty shares out of my own private stash of $29.65.

Thanks for your leadership and understanding.

Love,

Bill
Store Manager Emeritus
Marina del Rey Store #616

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