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Boost Sales: Have a Starbucks Next Door?
December 28, 2007 Posted by Chris Tingom Filed under Coffee
Could it be that having a Starbucks near independent coffeehouses actually helps boost sales?
Hyman’s new neighbor boosted his sales so much that he decided to turn the tactic around and start targeting Starbucks. “We bought a Chinese restaurant right next to one of their stores and converted it, and by God, it was doing $1 million a year right away,” he said.
http://www.slate.com/id/2180301/fr/rss/
Thanks to Tom for sending this link.
Brian says:
Makes me want to go open a coffee shop! haha
Nick Bastian says:
There is a Starbucks within walking distance of my house (and almost every house in the valley) but i would LOVE to have an independent coffeehouse in the same center!
The Brian Shaler Blog » ReadPhoenix: Top Blog Posts of the Week #3 says:
[…] Blog: Arizona Coffee Author: Chris Tingom Company: Tornado Design Post Title: Boost Sales: Have a Starbucks Next Door? […]
Jim Jeffers says:
Starbucks in between eXtreme Bean and Gold Bar.. a double whammy for boosting coffee sales huh? McClintock and Southern is like the nexus of Maricopa county coffee.