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Repeat Coffee
July 28, 2006 Posted by Chris Tingom Filed under Coffee
From a recent Business Week article on customer focus, we learn that most of Starbucks’ customers are repeat. I’m curious to hear from independent shop owners. Do repeat customers make up the majority of your revenue, too?
80% of Starbucks’ (SBUX) revenues come from customers who visit their stores an average of 18 times a month.
Brian Verbeck says:
The answer for my shop is “YES” in fact, I believe it may be a higher percentage. So, with that said… For all the independents with limited budgets… If we want to increase our bottom line should we bring in MORE THINGS to sell to our very repeat customer base OR do we sell what we sell and increase efforts to bring in MORE PEOPLE to sell to.