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Coffee shop logos… why are they so dull?
January 17, 2006 Posted by Chris Tingom Filed under General
Why are the logos of coffee shops so very dull? I don’t mean to harp on small businesses or even the big chains, however Starbucks, Coffee Plantation, and even The Coffee Bean & Tea Leaf (three of the big chains that come to mind) have the most monotone logos you can conjure up. I’m also noticing a huge trend in this business: Logos are predominantly circular (I think trying to follow the lead of Starbucks).
I think there is a place for all types of logos (think Starbucks with two colors) and at the same time, I really love logos with depth and character. Some of these logos really capture my attention. Just look at them! They’re beautiful works of art. Completely original and lending character and personality to their establishments.
If you found this topic interesting, you might find my post on Coffee Patterns to be a good read.
Know of any good coffee shop logos I might have missed?
larry says:
Here are some…
http://www.honolulucoffee.com/
http://www.bulldog.nl/
http://www.abraxasparadise.nl/index.html
and my favorite…
http://www.rocketcoffeeroasters.com/
probably because it’s mine.
Chris Tingom says:
Nice! Thanks for those.
Micah Beverly says:
Xtreme Bean in Tempe has a cool logo
Chris Tingom says:
Hi Micah: Thanks for stopping by! I agree, Xtreme Bean does have a good logo and their web site is also quite well done.
Sarah says:
I’ll leave you to decide on the merits or otherwise of their logos, but here are some sites of New Zealand coffee companies:
Caffe L’affare
Havana Coffee
Coffee Supreme
Chris Tingom says:
Sarah - I really like the Coffee Supreme site and logo. They have some really good content on their site about how to open up a coffee shop plus their locator maps are cool, too. Thanks.
David says:
I’ve been a big fan of Raven’s Brew for a while now. It’s worth checking out their site for some of their individual coffee logos (and slogans)- a lot of them are quite good, quite funny (I particularly like the ‘Deadman’s Reach’ and ‘Three Peckered Billy Goat’ logos). The majority are done by Ray Troll (http://www.trollart.com/) who’s art I enjoy quite a bit as well.
It’s also _fabulous_ coffee. Well worth mail-ordering.
bec says:
oookkkkkaaaayyyyyyy
this is weird but i love coffee so i cant really complain
it also helped me with my graphics coursework i think
coffee rawks!!!!!!!!!!!!
John says:
As any experienced, professional designer or advertising art director knows, a beautiful work of art can become a nightmare when it has to be applied to apparel, signs, drinkware, one color print ads or other mediums. A logo is more about establishing a recognizable identity than being a work of art. That’s why corporations hire professionals to design their logos.