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That red cup campaign is now in phase two
December 7, 2005 Posted by Chris Tingom Filed under General
So Starbucks has taken the red cup and moved it into a full fledged marketing idea. I think it’s brilliant yet still question the idea that Starbucks needs to build awareness. This is more about a funny gimick and use of ad dollars than it is about selling drinks if you want my opinion.
liftoff says:
Of all the things they could do…it’s a bit puzzling.
kinda neat in a trick way tho’